Discover the Hidden Gems of Apulia, Italy: 5 Underrated Spots to Visit and Stay. Why visit Puglia.
- Ryan Jones
- Jan 8
- 4 min read
Updated: Feb 20
When planning a vacation to Italy, many travelers gravitate towards popular destinations like Rome, Florence, or the Amalfi Coast. But if you’re seeking authentic experiences, stunning landscapes, and fewer crowds, Apulia (or Puglia) in southern Italy is a region that deserves a place on your itinerary. Known for its whitewashed villages, ancient architecture, and azure coastlines, Apulia has a charm all its own. Here are five underrated destinations in Apulia that will make your trip unforgettable.

1. Ostuni - The White City of Apuglia
Ostuni, famously dubbed "The White City," is a hilltop town that looks like a Mediterranean dream. Its labyrinth of whitewashed buildings, narrow cobblestone streets, and breathtaking views over olive groves and the Adriatic Sea make it a must-visit.
Things to Do in Ostuni:
Explore the Old Town: Wander through the winding streets, stopping at artisan shops and cafés.
Visit the Ostuni Cathedral: This stunning 15th-century Gothic cathedral features a rose window that’s a masterpiece of medieval art.
Enjoy Panoramic Views: Head to the Piazzetta Martiri for views of the surrounding countryside and coast.
Dine Local: Savor Puglia’s famous orecchiette pasta or fresh seafood at local trattorias.
Where to Stay in Ostuni:
La Sommità Relais & Chateaux: A luxurious boutique hotel with elegant rooms and a Michelin-starred restaurant.
Masseria Cervarolo: Stay in a beautifully restored farmhouse surrounded by olive trees, complete with a pool and authentic trulli accommodations.

2. Monopoli - A Coastal Treasure
Monopoli is an enchanting coastal town with a historic center that exudes southern Italian charm. Its vibrant harbor, quaint streets, and nearby pristine beaches make it a perfect spot for relaxation and exploration.
Things to Do in Monopoli:
Discover the Historic Center: Stroll through picturesque alleys and visit the Monopoli Cathedral, known for its stunning baroque interior.
Relax at Cala Porta Vecchia: This small beach is perfect for a quiet afternoon.
Visit Castello di Carlo V: A 16th-century fortress offering panoramic views of the Adriatic.
Sample Gelato by the Harbor: Enjoy delicious gelato while watching fishermen bring in the day’s catch.
Where to Stay in Monopoli:
Don Ferrante - Dimore di Charme: A boutique hotel with luxurious amenities and stunning sea views.
Palazzo Indelli: A cozy and historic hotel located in the heart of the town’s lively Piazza Garibaldi.

3. Cisternino - A Culinary Haven
Cisternino is a charming hilltop town known for its quiet beauty and exceptional culinary traditions. Its “fornelli pronti” (ready ovens) restaurants, where you can select fresh meats to be grilled on the spot, are a food lover’s paradise.
Things to Do in Cisternino:
Enjoy Local Cuisine: Visit a butcher’s shop-turned-restaurant for grilled lamb or sausage.
Visit Torre Civica: Climb this historic tower for panoramic views.
Discover the Valle d’Itria: Explore the lush countryside dotted with trulli.
Experience a Festival: Visit during the summer for lively festivals celebrating local culture and food.
Where to Stay in Cisternino:
Trullo Sovrano Exclusive B&B: Stay in a traditional trullo equipped with modern comforts.
Masseria Trulli e Vigne: A peaceful retreat offering a blend of rustic charm and elegant amenities.

4. Specchia - Italy’s Hidden Jewel
Named one of Italy’s most beautiful villages, Specchia is a tranquil hilltop town that offers visitors an authentic experience away from the tourist crowds.
Things to Do in Specchia:
Wander Through Historic Streets: Discover ancient alleys and beautifully preserved architecture.
Visit Chiesa Madre: This historic church is a masterpiece of Baroque art.
Experience Local Life: Relax in the piazza and soak in the laid-back atmosphere.
Dine Al Fresco: Enjoy farm-to-table meals at local trattorias.
Where to Stay in Specchia:
Palazzo Rollo Specchia: A charming B&B in a historic building with modern amenities.
Masseria La Chiusa Delle More: Located just outside the town, this countryside retreat offers rustic luxury and gourmet dining.

5. Tricase - Coastal Charm Meets History
Located close to the Adriatic coast, Tricase is an underrated gem offering a mix of historical intrigue and seaside beauty. It’s a great base for exploring nearby coastal attractions.
Things to Do in Tricase:
Explore Castello di Tricase: This historic castle offers insights into the region’s history.
Relax at Porto Tricase: A small marina perfect for a day by the water.
Hike Coastal Trails: Discover scenic paths along the Adriatic coastline.
Visit Nearby Beaches: Take a short drive to Spiaggia di Pescoluse, also known as the Maldives of Italy.
Where to Stay in Tricase:
Agriturismo Salos: Stay in a serene agriturismo surrounded by olive groves.
Palazzo Vecchio B&B: A beautifully restored historic residence offering a cozy and elegant stay.
Why Apulia Should Be Your Next Destination
Keywords: Why visit Puglia, Hidden gems Italy, Best Italian vacations
Apulia is a region where history, culture, and natural beauty come together seamlessly. Its underrated destinations offer a glimpse into authentic Italian life, with fewer tourists and a slower pace. From Ostuni’s whitewashed charm to Tricase’s coastal allure, there’s something for every type of traveler.
Plan your Apulian adventure today and uncover the hidden gems of Italy’s enchanting southern region. Whether you’re strolling through ancient streets, indulging in local cuisine, or relaxing in luxurious accommodations, Apulia promises a vacation like no other.
Comments